Owners often come to me when they have problems finding a tenant for their home. The problem is not always a soft market. Sometimes, the problem is what I like to call the “first impression”.
First impressions are not just important when dating, or going for a job interview. First impressions are important for a variety of activities including finding a tenant for your rental home.
First impressions are so important when it comes to showing your rental home to a prospect.
If your rental home was the only one on the market, then the first impression would not be so important. But the reality is that the prospective renter has many options available. You are in a competition with other owners for the best renters in your area. Therefore, you must make an excellent first impression and beat out your competitors.
A professional attitude is what you need. A professional attitude make a great first impression because it says to your prospect that you will be able to meet their needs in a professional manner when a problem arises. But it is more than that. A professional first impression says that you are competent at what you are doing. This kind of professional attitude is what most property management companies have over owners who manage their own property.
You need to return your prospect’s call as fast as you can. This is one of the worst mistakes self managing owners can make. The first thing your potential tenant thinks when they can’t reach you is how are you going to fix maintenance problems if you never return your phone calls. Your potential tenant wants to feel like you think he is important. He wants a red phone line straight to you. He wants to be able to reach you on a moments notice. A good prospect will only call once before throwing your phone number away and moving on to one of your competitors.
Your paperwork always needs to be carried with you. You need to be ready to strike when the iron is hot. How sad it is to deliver a great sales pitch and when your prospect wants to fill out your rental application you tell her, “Opps. I did not bring the rental application with me. I don’t know where it is. I will call you back later when I find it.” What usually happens is that you will call your prospect back a few hours later but she will never call you back. She has crossed your house off her list and has moved on to the next rental house.
The first impression is key. Always call potential tenants back as quickly as possible. When you give a tour of your rental house, let your professional attitude show. You should wear professional clothing. You should have everything in order. Remember to bring your rental contract and rental application with you to the showing.