Three important factors for success of TQM in emergency services:
1.Participative management
2.Continuous process improvement
3.Managing Teams

Cost management is critical for the sustained quality emergency services because in any agency resources are main concern especially in case of a nonprofit organization. When you are walking on a tight rope, you can’t afford dancing. The cost management is important in controlling a nation’s healthcare expenditure.
Emergency services like fire brigade, ambulance and security and rehabilitation are people oriented, the prevention and reduction of human errors at all level are of vital importance. In case of emergency people are in trauma and emotionally charged up, this makes them difficult to handle. This means that top priority must be given to human reliability with a set goal of 100 per cent. Progressive movement towards this goal is characterized by emphasis on two “Zs”. The two Zs for human reliability:

1.Zero Error: Emphasis on accuracy
2.Zero Delay: Emphasis on urgency

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Viral/Video Internet Marketing is next Generation Marketing.

It is Consumer to consumer Internet Marketing by word of mouth.

Key Steps in Video Marketing:

• Videos Optimization is highly important.
• Market Your Videos through online and achieve good search engine rankings.
• Target your video for right audience.
• Concept plays a key role.
• Need to include easy sharing social media options.

Success Factors in Video Marketing:

• Concept
• Creativity
• Visual Design
• Background Sound
• Consistent flow
• Minimum Timeline
• Choose the right platform to promote
• Identify your audience
• Short ,simple and embeddable

Not to do in Viral Marketing:

• Making your concept too long
• No clear introduction
• Designing a video by expecting results
• Not having valuable information
• Serious and harsh concept

Brands which are successful through Video Marketing:

• Hotmail
• Gmail
• T-Mobile

Viral/Video Internet Marketing can have

• Quick Mechanism
• Consistent Control
• Easy Tracking

Viral/Video Internet marketing can increase

• Brand awareness
• Link Popularity
• Targeted traffic to your website

Key websites to consider in Viral Marketing:
• Blip.tv
• VideoEgg
• Dailymotion
• YouTube
• Veoh
• Google Video
• Grouper
• Jumpcut
• AOL
• Eyespot
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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Designing : Dotndot.com

Link Building Ideas:

1. First Set a clear goal
2. Make sure your website has keyword reach content telling that your website is worth linking.
3. Determine your target authority websites to link.
4. Create a quality link partner

Fastest ways to have better inbound links:
• Link Exchange with link partners
• Forum Participation
• Blog Participation
• Article Writing & Submission
• Directory Listings
• Classified Ads
• Press Releases
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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

GSM is used in over 170 countries to cover Over 400 GSM network operators,Over 550 million people were subscribers to GSM.GSM as an OSI related model.
GSM uses Gaussian Minimum Shift Keying (GMSK).GSM 900 uses 50 MHz in two 25 MHz bands for up and down links.

GSM functions in three bottom layers of the OSI model :

Physical
Data-Link
Layer 3

Goals of GSM:

It improved spectrum efficiency

It support International roaming

Low-cost mobile sets and base stations

High-quality speech

Compatibility with ISDN and other telephone company services.

Support for new services

GSM Architectures is three broad parts

1. Subcribers carries MOBILE STATION
2. BSS controls
3. Network Subsystems

Acronyms in GSM:

MS : Mobile Station
BTS : Base Transceiver Station
BSC : Base Station Controller
MSC : Mobile-services Switching Center
VLR : Visitor Location Register
HLR : Home Location Register
AUC : Authentication center
EIR : Equipment Identity Register
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Internet Marketing Company | Internet Marketing :
Toputop.com

Creative Web Design : Dotndot.com

Twitter was launched a podcasting company Odeo, exactly three years ago. In a short span of Thirty-six months twitter got millions of users with ultimate popularity.

Twitter has 4-5 million users as of Q4 2008.
Main reason behind the twitter success is dominated of newer users everyday.
70% of Twitter users joined in 2008

Everyday 5-10 thousand new accounts are opened an estimated

By using twitter we can

• Monitor conversations among the users about a brand

• We can promote new products and the latest company news

• We can keep in touch with followers

• We can update our knowledge

• We can announce live updates

• We can host a live event

• We can search the trends in real-time

• We can send direct messages to users

• Search For new Friends

• We can follow industry related people

• We can share live images

• Create community

• Post questions about assignments

• Respond and reply

• Don’t get too personal

• Be engaged

• Answers some questions

Powerful Twitter Marketing Secrets

• Create a Free Twitter Account

• Search for new Friends on Twitter

• Perform a Twitter Search to Find new Contacts

• Send frequent updates

• Respond to the updates

• Answers Questions

So marketing your brand through the Twitter Marketing is essential for all the upcoming businesses. By using latest internet marketing technologies like twitter marketing can increase your brand presence and awareness for getting new customers.

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

DAB is proposed by the British Broadcasting Corporation.
China ran a trial in Fo Shan city about this DAB.

Digital Audio Broadcasting is also known as Eureka 147.
DAB is ETSI standard.It is High definition radio project.
It is a digital radio technology.

It is most popular in UK and European Countries.

Updated version of DAB is released in 2007.Updated version is call as DAB+

But DAB sounds worse than FM.Main reason for bad sound quality is broadcasters using bit rate levels that are too low.

Digital Audio Broadcasting is a Single Frequency Network

All transmitters send an unique signal.So tuning is done automatically.
A 1.5 MHz for 10 services cover entire country using a single frequency network.
So it is 15-20 times more efficient.

Normal Audio has 24ms MP2 frames whereas DAB frames are 96ms.

Uses of DAB:

Sound is CD quality

Multiplex

• Free mobile reception

• It has Spectral Efficiency

• It has European Standards

• We can receive both Data,Audio

Dynamic Range Control

• Lower transmitter power

• No tunning

Digital Radio:

Digital Radio is the future radio.

Switzerland is the first country which is developed this Digital Radio by 90% .

It is well suited for radio receiving on the move in the outside.

Main feature with this digital radio is when you switch NO it will automatically detect date,time and no.of available radio channels.

So no more tuning of different stations.

DAB has good reception quality.

Digital Radio has two standards:

DAB = digital Radio in MP2

DAB+ = digital radio in new MP4
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Internet Marketing Company | Internet Marketing :
Toputop.com

Creative Web Design : Dotndot.com

· What is your website Goal?

· Determine the purpose of your website?

· Determine your target audiences?

· Determine your target age group?

Process:

1. Fix your website goals
2. Study your audience
3. Analyze your competition websites
4. Fix the resources for your website
5. Create a sitemap
6. Start Design

Core Design Process after starting your design

* Design
* Production
* Evaluation

A web design process can give good results. Basic process to follow

* Creative Meeting of the client
* Initial Concept Design
* Website Design
* Review and Presentation to the client
* Website launching

Usability:

Consider Usability also while creating a Creative web Design. Usability plays an efficient role while you are creating a new website.

10 Points to consider in Usability

1. Don’t use frames
2. Use cutting-edge technology
3. Create fresh content
4. Use little animations
5. Use simple URL structure
6. Don’t use hidden pages
7. Don’t use long scrolling pages
8. Use simple forms rather than long forms
9. Use clear navigation
10. Reduce loading time

Best Characteristics of a good creative web site

* Well Organized
* Easy navigate
* Attractive colors
* Attractive Fonts
* Quality Content

By using Creative Web Design Businesses can

* Target new markets segments and customers
* Keep your clients informed about new launch, news, information, support and documentation
* Registrations can done online
* Easy customer support can be provided
* Can promote your website in online and reach new market segments

Most powerful design elements to keep in mind are

* Navigation
* Layout
* Load time
* Browser Compatibility
* Color
* Website design
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Internet Marketing Company | Internet Marketing :
Toputop.com

Creative Web Design : Dotndot.com

Creative Web Design Process:

- Initial process
– Conceptualization
– Planning
– Modeling
– Execution
– Launch

For every creative website we need to execute the plan in a sequential manner

1. Collecting the information
2. Determining website pages and navigation
3. Initial Design mockups
4. Writing / Creating website content
5. Revising total website
6. Final website approval
7. Testing and launching
8. Optimizing the website

There are two main design elements in a website
– Home Page Concept
– Inner Page Concept

Home Page Concept includes

- Logo
– Main Navigation
– Website Search functionality
– Sub Navigation
– Images
– Flash Header
– Main Content area

Inner Page Concept

- Main Content area
– Image Gallery
– Video Gallery
– Main-Navigation
– Sub-Navigation
– Contact Forms

Types of Website Design:

- Enterprise design
– Content-centered
– The Big Header type design
– Technology driven design
– Web App design
– User Experience driven design
– Illustrated Character type design
– Completely Flash Design
– Completely CSS design
– Portfolio type model
– Blog type design

Different types of layouts:

- Symmetrical layout
– Asymmetrical layout
– Dominative layout

Types of Navigations:

- Site Structure Navigation
– Function Navigation
– Direct navigation
– Reference navigation
– Dynamic Navigation
– Breadcrumb Navigation
– Step Navigation
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Internet Marketing Company | Internet Marketing :
Toputop.com

Creative Web Design : Dotndot.com

Branding is a well defined process, not a task

Branding is personality of a company.
“Brand Identity is very important for your Business”

In branding there are two most important elements

· Positioning
· Identity

Purpose of Brand:

* It can Inspire the organization
* It can Motivate
* It can Connect
* It can Simplify
* It can Inform and engage

Aspects of Brand:
· Your Brand Image
· Your Brand Identity
· Your Brand Position

“Branding place a key role for business growth”

Corporate Identity:

Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.

It is visible element for Business

Corporate Identity is 3 parts:

· Corporate Communication

· Corporate Value

· Corporate Design

Corporate Identity Guidelines:

It is also called a Brand Identity of a company.

Brand Identity should follow consistent rules:

· Logo protection Zone/spacing should be maintained

· Use of Logo Colors should be minimum

· Logo Variations – Minimum Size Use,Websafe & PowerPoint

· Digital File Formats Compatible – IBM Compatible, Macintosh Compatible

· It should be well fitted to the promotional items

5 Important points to consider while creating a brand identity.
· Name
· Logo
· Tagline
· Color
· Font

Benefits of having a brand identity for a company

· To look Bigger to the outside world
· To attract clients
· To create a brand yourself
· To convey that you are well established
· To explain your thoughts and vision
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Internet Marketing Company | SEO Company: Toputop.com

Branding Agency : Dotndot.com

Leaflets are a type of open letter or postcard, designed to be handed out to people, either by hand, by post, inserted in local newspapers for distribution, left in venues, shops, restaurants, cafes, libraries… ANYWHERE where they will catch a person’s eye.

Why produce a leaflet?

A leaflet gives you a chance to put across your argument and to draw attention to your organization, cause or event. A leaflet also gives you the space to present your ideas clearly and with graphical impact. Furthermore as people can take your leaflet home with them, it means they have more time to absorb to your message and to keep a visual reminder of it. Indeed, once distributed, the leaflet may end up being read by many more people that the person it was handed to, widening its impact still further.

Designing a leaflet – the basics

Leaflets are for delivering useful, reusable information. The size and shape of the leaflet is a major factor in its success. A leaflet that people can’t fit easily into a pocket or a bag will be thrown away. Take a piece of paper out of your printer. It should be A4. Now fold it in half, that’s known as A5, now fold it in half again, that’s what A6 looks like. Leaflets are normally created from a single sheet of paper, folded in half (to A5) or in three (to A6). Most leaflets start life as sheets of A4 paper – your design should also start there. Leaflets may seem suitable for audiences who don’t read much or well. However, well-written material will always enable people to make more informed judgments quickly. Don’t cram it with text. People won’t read it. Instead aim for clarity, strong argument and quality.

Designing a leaflet – step by step

When designing a leaflet, you are expressing yourself not only with words but also with pictures and graphics. How you present these pictures and graphics will also contribute to the way readers perceive their importance.

There are four clear tasks in the design of a leaflet.

1. Decide what you want to say

You must be clear in mind about the point you want to make. Though you have lots of space in a leaflet you still want it to be clear and persuasive. If the leaflet is being produced by a group, you should discuss this overall concept together.

2. Text editing

Someone needs to write the text or choose bits of other people’s text that are particularly effective and put these together to make up the text for your leaflet. Remember, your text must be

a) Persuasive,

b) Interesting to read, and

c) Catchy and memorable. Format your text to make it punchy. Use short paragraphs and mark them with headings. Use bullet-pointed lists which are easy to read. You can pull out single lines and highlight them in a different font size or color to make a strong point.

3. Picture design

Make sure your pictures help to get your message across. Commonly you may choose to use

a) Pictures from official sources such as NGOs,

b) Pictures that you drew or created yourself,

c) Pictures taken with a digital camera,

d) Pictures downloaded from the internet, or

e) Powerful graphics such as graphs. Make sure you have permission to reuse these pictures for your leaflet, though.

4. Layout design

The layout of your leaflet needs to be thought out very carefully. Work out with the rest of the group what text and pictures you will have. Using a piece of plain paper sketch out:

* Where blocks of text will go

* Where headings will go

* Where pictures will go

* How big the various bits will be Try to think of colors for the text and background, too.

5. Make a booklet

Imagine an A5 leaflet. Effectively it has a front and back cover and a two page spread inside. The front cover lends itself to a single, powerful statement and a hard-hitting graphic to support the leaflet’s title. These should be gripping enough to make anyone want to read on. On page two you can set out the problem: for instance, the situation against which you are campaigning. On page three, right opposite, you can explain what you are trying to do about the situation on page two – and how, when and where.

Finally, on the back cover, tell us about yourself and your organization. Don’t forget to include contact details for people who want to know more or want to get involved. If you are working in association with another organization, be sure to mention them. See if you can add their logo to your flyer. Their support will add authority to your efforts.

6. PCs and printing

You will need to type and design your leaflet on a computer. For typing and formatting text, you will need a word processing program such as MS Word. Later versions of this program will also handle basic graphics. More experienced computer users may prefer to use specialist graphics programs such as Quarkxpress or Adobe Photoshop for the design process. If you do not have a computer yourself, or do not have a friend or colleague who will lend you theirs, head for your local library where you can get internet access and a PC to use for free. Though it is possible to print off your leaflets on a computer, it will be a long and laborious process. Furthermore your computer’s printer may not handle graphics and colors well.

Your best bet will always be to give the job to a professional. Any small printer will print, cut and fold your leaflets and may even help you with design. There will be a charge for this service so get a couple of quotations from different printers. Remember too that a quotation is just that. See if you can get these prices reduced if you supply your own artwork, order a smaller (or larger print run) or reduce the weight of the paper you are printing on. They may even offer you a discount if they agree with your cause.

7. A word about printing

Finally be aware of the following:

* All printers will cut your leaflet to size, so you must leave a “bleed margin”. This is a space of 2mm around the edge of your design which can be lost in the cutting. Don’t run any text into this space.

* If the quality of an image is too low, its corners will “pixel ate” and go jagged. Your images should be saved as 300 dpi and preferably stored as JPG or TIF files.
* If you paper is too thin, heavy colors from one side of the paper will leak through to the other.

Did this guide help? Do you have other things you need to know? Do you have some tips we could add? Let us know.
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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com